Values are guidelines to act or act that comes from within ourselves, in the form of the principles of how to live and make decisions.Value, was first introduced by parents in childhood and then supplemented by teachers, religious beliefs, friends and social environment. Spiritual values, is now a foundation of individual behavior that is very important. Why is it important to know the values of an individual? Although it does not have a direct impact on behavior, values strongly influence the attitudes one. So knowledge about the value system an individual can give insight into the attitude-attitude.
With hem-known that different people value, managers can use the Rokeach Value Survey, which divides the values into two groups, namely the value of the instruments and the objectives that can be used to assess potential employees and determine whether their values align with the dominant values of organization. Performance and satisfaction of an employee will most likely be more mengaggap very important, imagination, skinfold hanging, and freedom will most likely be a bad fit value with an organization that seek compliance from its employees. The managers will be more likely mengahargai, with a positive rate, and share benefits to employees who fit within the organization, and employees will more likely be satisfied if they perceive that they are indeed appropriate. It defended the management who tried hard over the selection of new employees to find candidates who not only has the ability, experience and motivation to excel, but also an appropriate value system (compatible) with the organization's value system.Managers should be interested in the attitudes of their employees because of the attitude of giving warning of potential problems and because attitudes affect behavior.Karyawanyang satisfied and committed, for example, has came out and absenteeism rates are lower. If the manager wants the application to stop and absenteeism is reduced - especially among those who are productive employees - they will want to do things that will evoke a positive work attitude, writes Stephen Robbins in Organizational Behavior.The company is guided by the value of proven success in the long term. Grameen Bank is a company that puts value with his vision of a world without poverty. Grameen Bank founded by Muhammad Yunus has just one goal to extend credit for the poor in Bangladesh.The values inculcated Muhammad Yunus to the employee or his staff make the Grameen Bank grew rapidly. First time help group of mothers in poor bamboo craftsman, now has helped 46,000 villages in Bangladesh. Especially if the business is guided by the value of worship to God, then that business will gain a big advantage."God loves a person who is easy in the sale, purchase, payment and billing. Whoever gave the suspension to the person in distress (to pay the debt) or release him, then God will menghisabnya with a mild judgment. Anyone who receives re-purchase from people who regretted their purchase, Allah will cancel (delete) fault on the Day of Resurrection. "The words of the Prophet Muhammad.
Senin, 06 Desember 2010
Learning From Failure
Failure is a label that often we connect with an act that did not work and so applied, the label is making us say people who can not afford. This decreases our enthusiasm to be successful. At the moment we are still small, the failure has no meaning, because we do not have the concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and not be able to walk. Due to speak, write and walk to go through countless failures. Likewise in the business world also can mimic our failure in childhood and we can learn from the failures.
Coca-Cola have failed in the first year sales. Sales conducted by placing a Coca-Cola in the beverage in the pharmacy and spent 73.96 dollars for the promotion through banners and coupon advertising. Failure to make Coca-Cola create awareness of the existence of other media, the mass media has more power than the other media at the time and promote Coca-Cola with the atmosphere of excitement.Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to her employer earlier but no response. To create this product, along with four companions Matsushita took four months. Once the product is finished, it turns out no one would buy this product.In 1993, Compaq at the time as the market leader in PC sales, through a price cut to compete with Dell. Dell Computer result suffered a loss of 65 million dollars in the first six months, which left almost bankrupt. Dell learned from this failure. He tried to find other ways to sell computers. Finally, Dell did a very fundamental change in business process re-engineering called. in business with the introduction of E-Commerce. In 1999, Dell to sell 1.7 million dollars per day on the website E-Commercnya. Shares of Dell rose 2000 percent in two years. Dell can compete with world class companies such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.When I started the business with your friends, so I experienced repeated failures.Beginning with the failure of a Salesman Book I, telex Salesman by phone, and car salesmen lustres material. Primagama who only got 2 students in this campaign has done enough incentive. CV. Wijaya, the company that serves the car care service which eventually die. Likewise, starting a business center computer education "IMKI", only got 3 students and trusted by AMIKOM only 6 students. I'm with my friends trying to learn from failure, then make corrections and fix attempting to achieve success.
Coca-Cola have failed in the first year sales. Sales conducted by placing a Coca-Cola in the beverage in the pharmacy and spent 73.96 dollars for the promotion through banners and coupon advertising. Failure to make Coca-Cola create awareness of the existence of other media, the mass media has more power than the other media at the time and promote Coca-Cola with the atmosphere of excitement.Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to her employer earlier but no response. To create this product, along with four companions Matsushita took four months. Once the product is finished, it turns out no one would buy this product.In 1993, Compaq at the time as the market leader in PC sales, through a price cut to compete with Dell. Dell Computer result suffered a loss of 65 million dollars in the first six months, which left almost bankrupt. Dell learned from this failure. He tried to find other ways to sell computers. Finally, Dell did a very fundamental change in business process re-engineering called. in business with the introduction of E-Commerce. In 1999, Dell to sell 1.7 million dollars per day on the website E-Commercnya. Shares of Dell rose 2000 percent in two years. Dell can compete with world class companies such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.When I started the business with your friends, so I experienced repeated failures.Beginning with the failure of a Salesman Book I, telex Salesman by phone, and car salesmen lustres material. Primagama who only got 2 students in this campaign has done enough incentive. CV. Wijaya, the company that serves the car care service which eventually die. Likewise, starting a business center computer education "IMKI", only got 3 students and trusted by AMIKOM only 6 students. I'm with my friends trying to learn from failure, then make corrections and fix attempting to achieve success.
People of the World Self-actualization
Abraham Maslow examines the figures of the world is called exceptional people.These figures, among others, George Washington, Abraham Lincoln, Thomas Jefferson, Albert Einstein, Eleanor Roosevelt, Goethe, DT Susuki, Benjamin Franklin, William Russell, Jane Addams, William James and other world figures. These people are called actualized himself. The most universal and common characteristic of these figures is their ability to see life clearly, to see life as it is not according to their wishes, be patient, be more objective towards the results of their observations, personal desire not to mislead their observations, have kemampuanjauh in above average in terms of assessing people accurately and in a see through falsehood.Generally, the choice of their partner in marriage is much better than average, though not perfect.Thanks to their perception that powerful figures who are more assertive self actualization and have a clearer understanding of right and wrong. They are more apt predict events that will happen. The ability to efficiently view, assess more accurately the people who are "fully human" This was also seeping into many other life, such an understanding not just of people but on art, music, political issues and philosophy.Tersebutmampu figures penetrate and see the hidden realities are completely confusing and more tapat more agile than the average person.However, they have a humble nature, able to listen to others with patience, willing to admit that they do not know everything and want to learn from others. Other people will be able to teach them something. Powerful perception is partly born out of and in understanding better about yourself. This concept can also be described as an innocent character in children and lack of arrogance. Children often listen without preconceptions or judgments previously. Like children who view the world with wide eyes, away from criticism and without sin, observing the problem it is, without question the case or prosecute the case.God: "O Moses, do you understand why I am talking directly to you." Moses: "You are omniscient about it all." God: "I know every human heart, but never seen a more humble heart like your heart, that's why I speak directly with you". Demikialah word of God who narrated Kaa'ab Al-Ahbar.
virus entrepreneur
Currently a new uproar-gemparnya discuss the virus that causes bird flu and the consequences thereof, but we rarely talk about a virus that virus name entrepreneur. The virus must be injected from the small entrepreneur to make the State of Indonesia is superior.
If the virus is injected 5% of the entire population of Indonesia and the virus could be 5% of entrepreneurs, then Indonesia has exceeded Taiwan and Japan. Entrepreneurs in Taiwan is only 4.8% of the population, while in Japan to reach 4% of the total population. Indonesia, currently only 1.2%, still less with the Philippines, which entrepreneurnya already reached 1.5% of the total population. Education budget that is said in 2006, has reached 20%, how beautiful part is used to inject the virus of this entrepreneur.
Genesis Interestingly, I experienced when my child is sick. I bought drugs at the drug store owned by my friend, who happened to his wife's Chinese. When I was buying drugs at the drug store my friend, I am prepared to ask, because dilemari-cabinets and tables full of these drugs have a different box, which turned out to contain a few packs of cigarettes. "Ma'am Sampeyan kok kok drug sales also selling cigarettes?". My friend's wife smiled as he replied "Nah kok mas Yanto. Cigarette box is not I who have, but it is hers Diana ". Diana is her son who was still in Elementary school. That's how Chinese families to teach children business since childhood. So when his son was great, I believe, he will be skilled in the business world. Because the business school since elementary school with a capital of the parent box containing cigarettes. Chinese our brother, has been used to inject the virus to her child entrepreneur since childhood, so naturally when the soul entrepreneurnya above average.
I also give thanks to God, has been introduced by my grandmother's business since the third grade elementary school, which is selling kedondong. Virus entrepreneur who injected my grandmother was a sweet memory that I can not forget and is the first step I know the business world. Like a car which suddenly went silent, and after running the car never stopped until now, until the car was stopped by the Creator. Experience teaches that the first car moves, the most difficult, because the biggest obstacle, so many people who do not want to move the car and let the car remain stationary in place. But the car has been running resistance is relatively small compared with the stationary car. If a virus is to drive this car or entrepreneur virus is injected to the children currently in school or college, Insha Allah, Indonesia became a State that is not his match in the business world in this world.
source:msuyanto.com
If the virus is injected 5% of the entire population of Indonesia and the virus could be 5% of entrepreneurs, then Indonesia has exceeded Taiwan and Japan. Entrepreneurs in Taiwan is only 4.8% of the population, while in Japan to reach 4% of the total population. Indonesia, currently only 1.2%, still less with the Philippines, which entrepreneurnya already reached 1.5% of the total population. Education budget that is said in 2006, has reached 20%, how beautiful part is used to inject the virus of this entrepreneur.
Genesis Interestingly, I experienced when my child is sick. I bought drugs at the drug store owned by my friend, who happened to his wife's Chinese. When I was buying drugs at the drug store my friend, I am prepared to ask, because dilemari-cabinets and tables full of these drugs have a different box, which turned out to contain a few packs of cigarettes. "Ma'am Sampeyan kok kok drug sales also selling cigarettes?". My friend's wife smiled as he replied "Nah kok mas Yanto. Cigarette box is not I who have, but it is hers Diana ". Diana is her son who was still in Elementary school. That's how Chinese families to teach children business since childhood. So when his son was great, I believe, he will be skilled in the business world. Because the business school since elementary school with a capital of the parent box containing cigarettes. Chinese our brother, has been used to inject the virus to her child entrepreneur since childhood, so naturally when the soul entrepreneurnya above average.
I also give thanks to God, has been introduced by my grandmother's business since the third grade elementary school, which is selling kedondong. Virus entrepreneur who injected my grandmother was a sweet memory that I can not forget and is the first step I know the business world. Like a car which suddenly went silent, and after running the car never stopped until now, until the car was stopped by the Creator. Experience teaches that the first car moves, the most difficult, because the biggest obstacle, so many people who do not want to move the car and let the car remain stationary in place. But the car has been running resistance is relatively small compared with the stationary car. If a virus is to drive this car or entrepreneur virus is injected to the children currently in school or college, Insha Allah, Indonesia became a State that is not his match in the business world in this world.
source:msuyanto.com
Becoming an Internet Entrepreneur in the Media
The Internet is a network of computers connected globally, enabling users to exchange information through various channels. Thereby allowing users to do business with each other. All the world's richest entrepreneurs take advantage of the market called the Internet. There are a number of reasons why the companies they target the Internet market. First of all, the audience began to move into Internet television. Since they moved the media ads must follow, assuming that the goal of any marketer is to reach its target audience effectively and efficiently. Marketers recognize that they have to adjust its marketing plan to pursue a continued increase in the number of people who spend time in front of online media, often by leaving the other media.
Second, to target the Internet market with ads that can be updated every time with minimal cost: because the ads can appear on the internet is always new. Third, the Internet market to reach potential buyers in a number of very large in the global count.Fourth, the cost of online advertising is sometimes less expensive than television advertising, newspaper, or radio. Media advertising of the latter it becomes more expensive because it is determined by the space that will be used, how many days (time for) the ad will be loaded, and on how many television stations and local or national newspaper advertising will be installed. Fifth, advertising on the internet can efficiently use the convergence of text, audio, graphics, and animation. Sixth, the Internet itself is growing rapidly. Seventh, you can create an interactive advertising and targeted on specific groups and / or individuals.Research conducted in the fall of 1996 found that three-quarters of users of personal computers (PCs) will leave the television and spend time in front of their computers.The move from television that the amount of it seems very impressive. In addition to this fact is that Internet users are educated people and have a very high income, so even become logical if concluded that Internet explorer is a target that has been envisioned by the marketers.Beginning in 1998, this characteristic has convinced a large company that produces all the needs of consumers to start shifting advertising budgets from traditional media to Internet advertising. Toyota made an obvious example of such efficacy of the Internet. Saatchi and Saatchi, a leading advertising agency, developing Web sites for Toyota (www.toyota.com) and put a very attractive banner ads on popular sites, like www.espn.com. Within a year, the site can match made 800 sales of Toyota's other sources of sales.
Second, to target the Internet market with ads that can be updated every time with minimal cost: because the ads can appear on the internet is always new. Third, the Internet market to reach potential buyers in a number of very large in the global count.Fourth, the cost of online advertising is sometimes less expensive than television advertising, newspaper, or radio. Media advertising of the latter it becomes more expensive because it is determined by the space that will be used, how many days (time for) the ad will be loaded, and on how many television stations and local or national newspaper advertising will be installed. Fifth, advertising on the internet can efficiently use the convergence of text, audio, graphics, and animation. Sixth, the Internet itself is growing rapidly. Seventh, you can create an interactive advertising and targeted on specific groups and / or individuals.Research conducted in the fall of 1996 found that three-quarters of users of personal computers (PCs) will leave the television and spend time in front of their computers.The move from television that the amount of it seems very impressive. In addition to this fact is that Internet users are educated people and have a very high income, so even become logical if concluded that Internet explorer is a target that has been envisioned by the marketers.Beginning in 1998, this characteristic has convinced a large company that produces all the needs of consumers to start shifting advertising budgets from traditional media to Internet advertising. Toyota made an obvious example of such efficacy of the Internet. Saatchi and Saatchi, a leading advertising agency, developing Web sites for Toyota (www.toyota.com) and put a very attractive banner ads on popular sites, like www.espn.com. Within a year, the site can match made 800 sales of Toyota's other sources of sales.
Jumat, 03 Desember 2010
Product Speed Internet
The fourth step in selling products on the internet is to understand the price of the products we sell and the number of products sold within a certain time. Relations between them are usually referred to as product velocity. More and more products we sell, the greater the velocity of his product. We can make the relationship between price and amount sold each week. Usually the greater the desire to sell in large quantities, then we should set a lower price, otherwise the higher the price that we set the less the number of products we can sell.
Average Sales Price can also be narrowed by stating in an item that contained the so-called Stock Keeping Unit (SKU) which is a term often used by retailers off-line to indicate a unique item in the inventory. For example, Seller A has three red shirt two sizes XL and L size of the blue with no one fruit, then SKUnya only two, namely SKU1 is a red shirt (number 2) and SKU2 is a blue shirt (number 1) . Key concepts to be understood without having to work on campaigns or do something special demand in the market or putting the various SKUs are fixed, will not alter the demand in a period of 30 days to 60 days. Other variables that work is a quote, then we must also control the supply, although this offer is also controlled by our competitors. This information is a weapon we can use to make important decisions based on our goal.For example, Seller A sells 10 units of SKUs per month at $ 150. Seller A has a target to increase profits each month. SKU cost on a volume of 40 units cost $ 100, but if it can increase sales of more than 100 units per month, costs SKU down to $ 85. Then this information can be made a variety of scenarios. The first scenario focuses on high margin, we sell for $ 150 which sold 40 units at a cost of $ 100, then the gross margin ($ 150 - $ 100) x 40 = $ 2000. The second scenario focuses on the margins are, we are selling at $ 120 sold 80 units at a cost of $ 100, then the gross margin ($ 120 - $ 100) x 80 = $ 1600. The third scenario focuses on low margin, we sell for $ 100 sold 160 units at a cost of $ 85, then the gross margin ($ 100 - $ 85) x 160 = $ 2400. By understanding the speed of product / pricing and testing enables us to get the estimated number of SKUs that we can sell and what we expect vulume. By estimating the price and volume of our products will help to prepare the product resources and be able to predict the margin we earn each month. If the product is not made by us, then we can negotiate on price with the source of our products at a price based on sales volume.
Average Sales Price can also be narrowed by stating in an item that contained the so-called Stock Keeping Unit (SKU) which is a term often used by retailers off-line to indicate a unique item in the inventory. For example, Seller A has three red shirt two sizes XL and L size of the blue with no one fruit, then SKUnya only two, namely SKU1 is a red shirt (number 2) and SKU2 is a blue shirt (number 1) . Key concepts to be understood without having to work on campaigns or do something special demand in the market or putting the various SKUs are fixed, will not alter the demand in a period of 30 days to 60 days. Other variables that work is a quote, then we must also control the supply, although this offer is also controlled by our competitors. This information is a weapon we can use to make important decisions based on our goal.For example, Seller A sells 10 units of SKUs per month at $ 150. Seller A has a target to increase profits each month. SKU cost on a volume of 40 units cost $ 100, but if it can increase sales of more than 100 units per month, costs SKU down to $ 85. Then this information can be made a variety of scenarios. The first scenario focuses on high margin, we sell for $ 150 which sold 40 units at a cost of $ 100, then the gross margin ($ 150 - $ 100) x 40 = $ 2000. The second scenario focuses on the margins are, we are selling at $ 120 sold 80 units at a cost of $ 100, then the gross margin ($ 120 - $ 100) x 80 = $ 1600. The third scenario focuses on low margin, we sell for $ 100 sold 160 units at a cost of $ 85, then the gross margin ($ 100 - $ 85) x 160 = $ 2400. By understanding the speed of product / pricing and testing enables us to get the estimated number of SKUs that we can sell and what we expect vulume. By estimating the price and volume of our products will help to prepare the product resources and be able to predict the margin we earn each month. If the product is not made by us, then we can negotiate on price with the source of our products at a price based on sales volume.
Minggu, 25 Juli 2010
Basic alternatives in rural livelihood diversification
Home and individuals can diversify their portfolios of life in different ways. Several classifications of the activities included in the portfolios of rural livelihoods have been proposed (for example, Hussein and Nelson 1999, Ellis 2000, Barrett, Reardon and Webb 2002), focusing on different criteria (farm versus non-agricultural sector, not the farm versus -agricultural activities, local vs migratory self-employment versus paid employment). All these classifications are useful to make sense of the nature of the choices resulting from rural livelihood diversification processes. However, the juxtaposition between diversification through employment and diversification through the development of self-employment ventures is the one that best captures the basic disjunction between socio-economic status:
Other distinctions among local and migrant labor and agricultural wages and non-agricultural self-employment are also important to capture the spatial and sectoral diversification of livelihood. This is reflected in the classification of basic alternatives in rural livelihood strategies presented in Figure 1 below.
Figure 1 - Alternative strategies based on diversification of rural
In this classification, wage labor refers to the provision of labor to agricultural enterprises or non-agricultural employers not belonging to the household. Though sometimes the job opportunities are available locally (local employment), in most cases the jobs are spatially distant places of residence and involves seasonal migration or long-term (wage labor migration). If adopted as part of a strategy to diversify rural livelihoods, the two types of paid employment rarely require a full "proletarianization" of rural workers. Rather, as pointed out 20 years ago by Alain de Janvry (1981), remittances from employment of temporary or part-time rural, often complement a production at the farm no longer sufficient to meet the needs of household consumption. Moreover, in some cases, the savings generated through paid work (and, in particular the wage labor migration) can re-capitalize impoverished farms and creating new opportunities for the development of independent
rural business self-employment refers to activities carried out by hand to mobilize more domestic resources for capital (savings, land, etc..) Rural agricultural enterprises are often based on exploitation of innovation in agricultural activities (in the form of commercial production or independent contract farming). On the other hand, non-agricultural rural businesses focus on activities such as processing of agricultural or forestry, trade of small, artisanal manufacturing part by home-based, or delivery of certain services to the community or others. These rural businesses can develop within a single family or involve a wide social network, based on traditional or innovative forms of inter-family. The latter arrangement is particularly important to make the development of viable enterprise for household and individuals in need of capital goods needed to start an activity of self-employment on their own.
Simak
Baca had dried fonetik
- reproduce and enhance the profile of (relatively) small independent farmers;
or
- assuming (at least partially) the connotation of a "semi-proletarian rural wage (De Janvry 1981).
Other distinctions among local and migrant labor and agricultural wages and non-agricultural self-employment are also important to capture the spatial and sectoral diversification of livelihood. This is reflected in the classification of basic alternatives in rural livelihood strategies presented in Figure 1 below.
Figure 1 - Alternative strategies based on diversification of rural
In this classification, wage labor refers to the provision of labor to agricultural enterprises or non-agricultural employers not belonging to the household. Though sometimes the job opportunities are available locally (local employment), in most cases the jobs are spatially distant places of residence and involves seasonal migration or long-term (wage labor migration). If adopted as part of a strategy to diversify rural livelihoods, the two types of paid employment rarely require a full "proletarianization" of rural workers. Rather, as pointed out 20 years ago by Alain de Janvry (1981), remittances from employment of temporary or part-time rural, often complement a production at the farm no longer sufficient to meet the needs of household consumption. Moreover, in some cases, the savings generated through paid work (and, in particular the wage labor migration) can re-capitalize impoverished farms and creating new opportunities for the development of independent
rural business self-employment refers to activities carried out by hand to mobilize more domestic resources for capital (savings, land, etc..) Rural agricultural enterprises are often based on exploitation of innovation in agricultural activities (in the form of commercial production or independent contract farming). On the other hand, non-agricultural rural businesses focus on activities such as processing of agricultural or forestry, trade of small, artisanal manufacturing part by home-based, or delivery of certain services to the community or others. These rural businesses can develop within a single family or involve a wide social network, based on traditional or innovative forms of inter-family. The latter arrangement is particularly important to make the development of viable enterprise for household and individuals in need of capital goods needed to start an activity of self-employment on their own.
Simak
Baca had dried fonetik
Sabtu, 24 Juli 2010
Developing Organizational Objectives and Formulating Strategies
Development goals
ObjectivesobjectivesWhat organizations want to accomplish (outcomes) in a given period of time. are what organizations want to take the final result we want to achieve in a given period of time. Besides being accomplished within a certain period, the goals must be realistic (possible) and be measurable, if possible. "To increase sales by 2 percent by the end of the year" is an example of a goal of an organization can develop. You probably already set goals for yourself that you want to achieve in a given period of time. For example, your goals may be to maintain a grade point average and work experience or an internship before graduating.
Objectives help guide and motivate employees of a company and give their points of reference for managers in evaluating the company's marketing activities. Although many organizations publish their mission statements, most for-profit companies, does not publish its objectives. Achievements at every level of organization helped PepsiCo meet its corporate objectives over the past year. PepsiCo business units (divisions) have increased the number of its facilities to grow their brands and enter new markets. PepsiCo's beverage and snack units gained market share through the development of healthier products and products that are more convenient to use.
goals of a marketing company should be consistent with the objectives of the company at other levels, such as the corporate level and business level. An example of a marketing goal of PepsiCo may be "an increase of 4 percent market share of Gatorade at the end of the year." Companies in order to analyze their different divisions or companies will be discussed later in this chapter.
Formulating Strategies
StrategiesstrategiesActions (means) taken to achieve the goals. are means to ends, or that a company will do to achieve its objectives. Successful strategies to help organizations establish and maintain a competitive advantage that competitors can not easily imitate. PepsiCo tries to sustain its competitive advantage, constantly developing new products and innovations, including the "Mega Brands", which are eighteen individual brands that generate more than $ 1 billion in sales each.
Companies use various strategies to achieve its objectives and opportunities of marketing. For example, in addition to pursuing a low-cost strategy (selling products at low cost), Walmart has simultaneously pursued a strategy of opening new stores around the world quickly. Many companies develop marketing strategies as part of their general, the business plans in general. Other companies preparing marketing plans separate. Summary Let's marketing plans here and discuss them more fully in Chapter 16, The Marketing Plan.
Sales of flat planmarketing documents that is designed to communicate the marketing strategy for an offer. The aim of the plan is to influence executives, suppliers, distributors and other key partners in the enterprise for which they will invest money, time and effort to ensure that the plan is a success. is a strategic plan at the functional group that presents a marketing company with management. It's a script that improves the understanding of your company's competitive position. The marketing plan also helps the company allocate resources and divide the tasks that employees need to make the company achieve its goals. The different components of marketing plans will be discussed throughout the book and then discussed together in the final book. Next, let's take a look at different types of market strategies based companies before continuing the development of their marketing plans.
Figure 2.12. Products and Strategies for Market Entry
ObjectivesobjectivesWhat organizations want to accomplish (outcomes) in a given period of time. are what organizations want to take the final result we want to achieve in a given period of time. Besides being accomplished within a certain period, the goals must be realistic (possible) and be measurable, if possible. "To increase sales by 2 percent by the end of the year" is an example of a goal of an organization can develop. You probably already set goals for yourself that you want to achieve in a given period of time. For example, your goals may be to maintain a grade point average and work experience or an internship before graduating.
Objectives help guide and motivate employees of a company and give their points of reference for managers in evaluating the company's marketing activities. Although many organizations publish their mission statements, most for-profit companies, does not publish its objectives. Achievements at every level of organization helped PepsiCo meet its corporate objectives over the past year. PepsiCo business units (divisions) have increased the number of its facilities to grow their brands and enter new markets. PepsiCo's beverage and snack units gained market share through the development of healthier products and products that are more convenient to use.
goals of a marketing company should be consistent with the objectives of the company at other levels, such as the corporate level and business level. An example of a marketing goal of PepsiCo may be "an increase of 4 percent market share of Gatorade at the end of the year." Companies in order to analyze their different divisions or companies will be discussed later in this chapter.
Formulating Strategies
StrategiesstrategiesActions (means) taken to achieve the goals. are means to ends, or that a company will do to achieve its objectives. Successful strategies to help organizations establish and maintain a competitive advantage that competitors can not easily imitate. PepsiCo tries to sustain its competitive advantage, constantly developing new products and innovations, including the "Mega Brands", which are eighteen individual brands that generate more than $ 1 billion in sales each.
Companies use various strategies to achieve its objectives and opportunities of marketing. For example, in addition to pursuing a low-cost strategy (selling products at low cost), Walmart has simultaneously pursued a strategy of opening new stores around the world quickly. Many companies develop marketing strategies as part of their general, the business plans in general. Other companies preparing marketing plans separate. Summary Let's marketing plans here and discuss them more fully in Chapter 16, The Marketing Plan.
Sales of flat planmarketing documents that is designed to communicate the marketing strategy for an offer. The aim of the plan is to influence executives, suppliers, distributors and other key partners in the enterprise for which they will invest money, time and effort to ensure that the plan is a success. is a strategic plan at the functional group that presents a marketing company with management. It's a script that improves the understanding of your company's competitive position. The marketing plan also helps the company allocate resources and divide the tasks that employees need to make the company achieve its goals. The different components of marketing plans will be discussed throughout the book and then discussed together in the final book. Next, let's take a look at different types of market strategies based companies before continuing the development of their marketing plans.
Figure 2.12. Products and Strategies for Market Entry
Products and Strategies for Market Entry
The different types of entry strategies and product market a company can take to reach your goals.
Market penetration penetration strategiesmarket strategySelling over existing products and services to existing customers. focus on increasing sales of a company from its existing products to its existing customers. Companies often offer customers special deals or low prices to increase their use and encourage them to buy products. When Frito-Lay distributes discount coupons to customers or offering discounts for buying multiple packages of chips, the company is using a penetration strategy. The Campbell Soup Company welcomes consumers to buy more soup, providing easy recipes using soup as an ingredient for cooking quick meals.
Product Development strategiesproduct strategyCreating development of new products or services for existing markets. involve creating new products to existing customers. A new product can be a totally new innovation, a better product or a product with higher added value, as one with a new feature. Cell phones that allow consumers to charge purchases with your phone or taking pictures are examples of a product with higher added value. A new product can also be one that comes in different variations, such as new flavors, colors and sizes. Mountain Dew Voltage, introduced by PepsiCo Americas Beverages, in 2009, is one example. Keep in mind, however, that what works for one company might not work for another. For example, soon after Starbucks announced it was cutting the number of its offer of lunch, Dunkin 'Donuts announced it was adding items to their lunch menu.
Market Development strategiesmarket strategySelling existing products or services to new customers. Foreign markets often provide opportunities for organizations to expand. Exporting, licensing, franchising, joint ventures and direct investment are the methods that companies use to enter international markets. focus on new markets with existing products. For example, during the recent economic crisis, manufacturers of coffee machines of high began targeting customers who go to cafes. Manufacturers are hoping to develop the market for their products, making consumers know that they can make good coffee at home for a fraction of what they spend at Starbucks.
New markets could include new groups of customers, such as different age groups, new geographic areas, or international markets. Many companies, including PepsiCo and Hyundai, entered and were successful in rapidly emerging markets like Russia, China and India. As Figure 2.12, "Product and Market Entry Strategies" shows, there are different ways or strategies by which firms can enter international markets. The strategies vary in the degree of risk, control and investment firms face. Companies can simply exportexportSell products to buyers in foreign markets. Or sell their products to overseas buyers, which is the least risky and less expensive, but offers the least control. Many small businesses export their products to foreign markets.
Companies can also licenselicenseSell the right to use some aspect of the production process, trademark, patent or individuals in foreign markets. Or sell the right to use some aspect of their production processes, trademarks or patents, for individuals or businesses in foreign markets. Licensing is a popular strategy, but companies need to figure out how to protect their interests if the licensee decides to open her own business and to cancel the license agreement. The French manufacturer of luggage and handbag Louis Vuitton faced this problem when he entered China. Competitors began illegally putting the Louis Vuitton logo on various products, which cut the profits of Louis Vuitton.
Figure 2.13. Image
The front of a KFC franchise in Asia may be much larger than the KFC stores in the United States. Sale of franchises is a popular way for companies to enter foreign markets.
FranchisingfranchisingGranting an independent operator, the right to use your company's business model, sales and technical support for a fee. is a longer term form of licensing, which is extremely popular with business services such as restaurants such as McDonald's and Subway, hotels like Holiday Inn Express, and cleaning companies like Stanley Steamer. Franchisees pay a fee to the franchise and must adhere to certain standards, however, they benefit from the advertising and brand recognition of the company's franchising offers.
manufacturingWhen Contract hire companies manufacturingcontract manufacturers to produce their products in another country. allows companies to hire the vendors to produce their products in another country. The manufacturers are given the specifications of the products that are manufactured and sold on behalf of the company that contracted manufacturing. contract manufacturing can provide tax incentives and can be more profitable than manufacturing the product in the country of origin. Examples of products on contract manufacturing is often used to include mobile phones, computers and printers.
Joint ventureAn venturesjoint entity that is created when two parties agree to share their profits, losses and control with one another in an economic activity carried out jointly. combine the experience and investments of both companies and help companies enter foreign markets. Companies in each country share the risks, as well as investments. Some countries like China, often require companies to form a joint venture with a domestic company to enter the market. After entering the market through a partnership with a national company and settle in the market, some companies may decide to separate from their partner and become their own business. Fuji Xerox Co., Ltd., is an example of a joint venture between Japan's Fuji Photo Film Co. and the American company document management from Xerox. Another example of a joint venture Sony Ericsson. The combined company the Japanese firm Sony's electronics expertise with the Swedish company Ericsson telecommunications expertise.
Direct investmentdirect investmentOwning a company or facility abroad. (Owner of a company plant or outside) is another way to enter a foreign market. For example, Bev, a Dutch manufacturer of Beck's beer, was able to gain market share in the U.S. through the purchase of St. Louis, Anheuser-Busch. A strategy of direct investment involves more risk and investment, but offers greater control. Other companies, such as advertising agencies, may want to invest and develop their own business in international markets directly, instead of trying to do it through other companies.
Figure 2.14. Market Entry Methods
Market Entry Methods
Diversification strategiesdiversification strategyOffering products that are not related to other existing products produced by the organization. involve entering new markets with new products or doing something outside ordinary business of the company. Companies that have little experience with different markets or different products, often diversify their product lines by acquiring other companies. Diversification can be profitable but can also be risky if a company does not have the experience or the resources they need to successfully implement the strategy. purchase of Warner Music Group concert promoter Bulldog Entertainment is an example of a failed attempt at diversification.
7 Parts to Planning a Productive and Successful Promotional Campaign
When planning a promotional campaign in mind that a general campaign consists of three desired outcomes:
Result 1: Your promotional message reaches your target audience and target.
Result 2: Enter your message is understood by your audience.
Outcome 3: His message stimulates the receptors and act.
The question is how do you achieve these results with your campaign? The process is easy, but it takes "planning" time.
Here are seven steps that will get their campaign off to the right start.
* Step 1: Assess Opportunities Marketing Communications.
It is important this first step to analyze and understand the needs of your target market. Who is your message going out? current users, among those influencers, decision makers, groups or the general public?
* Step 2: Which communication channels do you use?
In the first stage of planning that you must have defined markets, products and environments. This information will help you decide which channels of communication will be most beneficial. Will you use personal communication channels such as face to face meeting, telephone contact, or perhaps a personal sales presentation? Or is that communication is not personal, such as newspapers, magazines, direct mail or work better?
* Step 3: Determine your goals
Keep in mind that your goals in a promotional campaign are slightly different from his campaign. promotional purposes shall be expressed in terms of behavior in the long or short term for people who have been exposed to your promotional communication. These objectives should be clearly stated, measurable and appropriate to the phase of market development.
* Step 4: Determine the Promotion Mix
This is where you need to allocate resources among sales promotion, advertising, marketing and sale of personal path. Do not skimp on one of these areas. You must create an awareness among buyers for its promotional campaign for success. Promoting a well-rounded will use all these methods in some capacity.
* Step 5: Develop your promotional message
This is the time you get to sit with his team and focus on content, feature, structure, format and source of the message. Remember to use in promotional campaigns and execution always work together.
* Step 6: Developing the promotion budget
This is the exciting part. You must now determine the total promotion budget. This is to determine the cost breakdowns for territory and promotional mix elements. Take some time to break down tasks and determine the accessibility, percent of sales, competitive parity. By breaking these expenses you will have a better idea of measuring the potential success of your campaign.
Step 7: Determine the effectiveness of campaign
Once you are assigned marketing communications, promotional strategies should be defined in a formal written document. This document should include situation analysis, copy platform, the schedules for the effective integration of promotional elements, with elements in your marketing mix. You will also need to determine how you will measure the effectiveness, since it is implemented. How to measure actual performance to planned objectives. You need to collect this information by asking your target market whether they recognized or retrieve specific advertising messages, which remind about the message, how they felt about the message, and if their attitudes toward the company was affected by the message.
Result 1: Your promotional message reaches your target audience and target.
Result 2: Enter your message is understood by your audience.
Outcome 3: His message stimulates the receptors and act.
The question is how do you achieve these results with your campaign? The process is easy, but it takes "planning" time.
Here are seven steps that will get their campaign off to the right start.
* Step 1: Assess Opportunities Marketing Communications.
It is important this first step to analyze and understand the needs of your target market. Who is your message going out? current users, among those influencers, decision makers, groups or the general public?
* Step 2: Which communication channels do you use?
In the first stage of planning that you must have defined markets, products and environments. This information will help you decide which channels of communication will be most beneficial. Will you use personal communication channels such as face to face meeting, telephone contact, or perhaps a personal sales presentation? Or is that communication is not personal, such as newspapers, magazines, direct mail or work better?
* Step 3: Determine your goals
Keep in mind that your goals in a promotional campaign are slightly different from his campaign. promotional purposes shall be expressed in terms of behavior in the long or short term for people who have been exposed to your promotional communication. These objectives should be clearly stated, measurable and appropriate to the phase of market development.
* Step 4: Determine the Promotion Mix
This is where you need to allocate resources among sales promotion, advertising, marketing and sale of personal path. Do not skimp on one of these areas. You must create an awareness among buyers for its promotional campaign for success. Promoting a well-rounded will use all these methods in some capacity.
* Step 5: Develop your promotional message
This is the time you get to sit with his team and focus on content, feature, structure, format and source of the message. Remember to use in promotional campaigns and execution always work together.
* Step 6: Developing the promotion budget
This is the exciting part. You must now determine the total promotion budget. This is to determine the cost breakdowns for territory and promotional mix elements. Take some time to break down tasks and determine the accessibility, percent of sales, competitive parity. By breaking these expenses you will have a better idea of measuring the potential success of your campaign.
Step 7: Determine the effectiveness of campaign
Once you are assigned marketing communications, promotional strategies should be defined in a formal written document. This document should include situation analysis, copy platform, the schedules for the effective integration of promotional elements, with elements in your marketing mix. You will also need to determine how you will measure the effectiveness, since it is implemented. How to measure actual performance to planned objectives. You need to collect this information by asking your target market whether they recognized or retrieve specific advertising messages, which remind about the message, how they felt about the message, and if their attitudes toward the company was affected by the message.
Diversification strategy - Less risk in stock trading
Would you make and save enough money for retirement in the near future? Do you still waiting for money from your desk drawer? Do you think the discount rate was too low to obtain significant results on investment per year? Why not try something risky, and at the same time, provide superior performance? I'm not talking about stock trading is simple. What I'm talking about using a strategy of diversification in stock exchange. It is not as complicated as you might think.
Before starting to discuss the strategy of diversification for stock trading, here are saying that I want to remind you.
"Do not put all your eggs in one basket."
This strategy requires investment in different types of stocks that do not move perfectly in the stock market fluctuations. So you get a diversified portfolio. As I said, "stocks that do not move together," I mean that the stocks you should invest in increases in stock price in both economic boom and recession. Actions must be of different sizes and different industries.
You can tell me,
So that would mean that even in normal market or a booming economy, we must also invest in stocks that are relatively low at this time. Why? Are you crazy?
It serves as a buffer stock so that when recession strikes, as happened a few months ago, you will not lose everything. By having a diversified portfolio, you reduce the variability of your inventory and reduce risks.
Two types of risks
In fact, there are two types of risks when it comes to trading in the stock market. The first is the market risk and the second is a diversifiable risk.
1. Market risk is the risk that is common to all businesses. The risk of recession, as rising commodity costs, etc. This is the kind of risk that can not be diversified even if you have a diversified portfolio.
2. diversifiable risk is the risk that is unique to each company. These include the risk of strikes, bankruptcy, escaped with money managers, businesses, etc. can be diversified away the risk when someone has a diversified portfolio.
Some benefits have Diversified
1. Less Risk! This is the best benefit I can think of. stocks deeper into your portfolio, a more diversified risk.
2. Assure you that even with fluctuations in stock market prices, your portfolio is more secure than if you invest in a particular stock. We give you more assurance that you do not waste your money or not to throw things.
Before starting to discuss the strategy of diversification for stock trading, here are saying that I want to remind you.
"Do not put all your eggs in one basket."
This strategy requires investment in different types of stocks that do not move perfectly in the stock market fluctuations. So you get a diversified portfolio. As I said, "stocks that do not move together," I mean that the stocks you should invest in increases in stock price in both economic boom and recession. Actions must be of different sizes and different industries.
You can tell me,
So that would mean that even in normal market or a booming economy, we must also invest in stocks that are relatively low at this time. Why? Are you crazy?
It serves as a buffer stock so that when recession strikes, as happened a few months ago, you will not lose everything. By having a diversified portfolio, you reduce the variability of your inventory and reduce risks.
Two types of risks
In fact, there are two types of risks when it comes to trading in the stock market. The first is the market risk and the second is a diversifiable risk.
1. Market risk is the risk that is common to all businesses. The risk of recession, as rising commodity costs, etc. This is the kind of risk that can not be diversified even if you have a diversified portfolio.
2. diversifiable risk is the risk that is unique to each company. These include the risk of strikes, bankruptcy, escaped with money managers, businesses, etc. can be diversified away the risk when someone has a diversified portfolio.
Some benefits have Diversified
1. Less Risk! This is the best benefit I can think of. stocks deeper into your portfolio, a more diversified risk.
2. Assure you that even with fluctuations in stock market prices, your portfolio is more secure than if you invest in a particular stock. We give you more assurance that you do not waste your money or not to throw things.
Jumat, 23 Juli 2010
Chinese Diversification Strategy
In a series of maneuvers, the Chinese authorities have revealed their strategy of implementing a very wide set of measures. Beijing's leaders plan to make the yuan currency as the global reserve currency. The process will be more complete after the issuance of a large volume of debt securities Chinese Govt, soon to arrive. The number of policy actions is impressive. While the USGovt is busy stepping back with the standards of the FASB allowing false bank accounts, preparing programs for the welfare of the Treasury to direct elite colossal loss / failed banks responsible for the crisis, covering up the fraud of Wall Street and the regulatory lapses and debt rating agencies of collusion, and ordering pork, as the bullet train 9,000 million U.S. dollar higher from Disneyland to Las Vegas, the Chinese are making important advances significant criticism. Within a year, the Chinese created the Chinese currency as a legitimate alternative to the USDollar for world trade and, later, to some extent to the global banking. The Chinese Govt has ordered changes in monetary policy that boosted its cash offer of 25.5% over the past 12 months, with a giant stimulus program and bank credit rules relaxed. Since new tricks are being financed by surplus funds new incremental, they are showing their financial power, without harming their accounts vast reserves. The loss in the U.S. Congress could talk about 'pay-go "measures to pay for programs as we move forward, but China does in real terms.
The Chinese are finally an alternative source of strategic plans for large volume, in open defiance, and even finger at the ready for leaders USGovt. From its perspective, Beijing suspects that the U.S. Federal Reserve engineering is a standard secret about America's debt by printing money on a large scale. The Beijing authorities have reacted very noticeable deep pervasive that took many analysts and observers by surprise.
In my opinion, the Chinese success will serve as a spearhead to overthrow the USDollar from its position as the main global reserve currency, called by me the catbird seat. The U.S. has become a horrible steward, in recent years, encouraging massive unions that are finally being recognized. Both Bob and Gary Dorsch Moriarity have put forth last week pointing to articles in the Financial Coup d'Etat events and forces that show Obama in service to their Wall Street masters. The Wall Street Journal and magazines in London have also begun mentioning approved and covered-up failure. This is unheard of in journalism. After leading the Chinese do their job, the new currencies partly supported gold can be more easily released. You could say that Beijing's leaders and its cast of leading economist and banking are tilling the soil for the planting of new coins. At the same time, my perception was that the yuan is very difficult to follow the new currencies introduced, linking them with the weighing basket. Now it is clear that China will lead and others will follow, benefiting from the hard work heavy winds after dealing with geopolitical and interference.
Specific steps to position GLOBAL CHINESE
The report of April Hat Trick Letter on Gold and Currency was posted. Here are some details about the maneuvers described recently made important by China. They both seem to be positioning itself to establish the yuan in the whole world and to strengthen the reserves with the tangible assets. His steps are broad and effective examination. His initiatives display of coordination, planning and research. Then they must deal with political backlash, unintended consequences, internal social problems, and retaliation hidden that will not be discussed (much earlier).
Since last December, China signed agreements with six countries, including Indonesia, South Korea, Hong Kong, Malaysia, Belarus, Argentina and most recently, to currency swaps that would inject money into Chinese foreign banking systems. This would allow foreign companies to pay for goods imported from China in yuan, ignoring the USDollar. This is a function of international agreement.
Beijing is taking steps to use renminbi to settle some accounts of trade between Chinese provinces and neighboring states, starting with Hong Kong. Shanghai and the four cities of Guangzhou, Shenzhen, Dongguan and Zhuhai have been assigned to use the yuan in foreign trade settlements, ordered by a State Council under the auspices of Prime Minister Wen Jiabao. This region of the Pearl River Delta is the location of highest concentration of export-oriented factories. The reason is to reduce the risk of currency fluctuations, and encourage their trade on the decline.
The Chinese authorities have drawn attention to the risks of an international monetary system that relies on the USDollar, seen as increasingly unstable and subject to additional indirect devaluation. A comprehensive campaign has been underway for some months that seems to be coordinated with the participation of many banks and economic leaders.
A plan to establish a cooperation fund of $ 10 billion to support infrastructure projects in countries of the Association of Southeast Asian Nations (ASEAN) has been shocked. The plan was announced earlier this month by Chinese Foreign Minister Yang Jiechi. The ASEAN countries are Thailand, Malaysia, Philippines, Singapore, Brunei, Vietnam and Indonesia. The fund will become a regional development fund.
The Chinese giant recently made purchases for soybeans, copper, iron, crude oil, and more. Chinese companies began seriously to collect raw materials at cheap prices. Moreover, Chinese companies invested $ 16.3 billion in assets abroad in January and February, a rate doubled compared to last year. Areas targeted include Iran, Brazil, Russia, Venezuela and Australia.
points Ambrose Evans-Pritchard that Beijing could one day buy buy gold on a large scale. He jokes in a pattern of copper from a global reserve currency, and has a view that crude oil is also included in the formulas Chinese goods. Interpret these developments as an important initiative towards a position of hard currency assets to the Chinese yuan. Ambrose said: "The beauty of recycling surplus metal from China instead of U.S. bonds is what kills so many birds with one stone:
a) he stops the yuan rise, causing no complaints of currency manipulation by Washington;
b) the metals are easily stored in warehouses instead of oil;
c) The farms tend to rise in value over time since the earth's crust is gradually exhausting its ores accessible;
d) Above all, as a safeguard policy, the industrial revolution in China, while the West may one day face a supply crisis.
GOLD reflects an instability USdollar
The gold cartel is gradually losing control. They can put a 'double' futures contract short bouts. They can reduce the gold lease rates to below zero. They can avoid a default on COMEX eleventh hour. The consolidation process continues with a sculpture on the right handle to the Cup & Handle pattern of reversal in the gold price chart, as patience is certainly tested. Support has been good in the more stable 50-week moving average, aided by May 2008 to support both at 860-865. Today, on Thursday, gold prices finally jumped on the 900 mark, and even silver had a large increase of 3%. The coins are being undermined universally, foundations and governments debauch its offer with what they see as impunity and zero cost, even by mistake. The costs come later, from inflation, loss of stability in the monetary base itself, and new bubbles contingencies. The target gold price continues to 1250-1300 once the mark of 1,000 is cleared. Pay attention to the potential for a crossover stochastix high on green oval next week, an event that coaches notice. That would indicate a substantial change in soon.
Desperate measures like action EuroCB (d) and COMEX open interest of affluence (and) are difficult to repeat and sustain. Exhibition pays great damage to the pillar confidence of the major currencies. The factors behind the very promising high gold are many:
a) negative real interest rates
b) Lack of physical bullion bars or coins is
c) the advent of price inflation next year
d) Euro Central Bank bailout to avoid default COMEX Deutsche Bank
e) Surge at Open interest since mid-March, gold futures contracts
f) Howard Ruff loves the silver due to the scarcity, to restore the gold / silver ratio.
EXPECT The price of gold will make new highs earlier than the USdollar SUFFERS DECLINES IN ANY CURRENCY broad base. The competing currency war will keep the U.S. $ backed by some more time, as other currencies falter. However, the uniform currency devaluations and competitors are used to give gold (and silver) forces. Backstage, some countries are taking tough measures to establish their positions in gold, before the next crisis, as in the summer and again this autumn. In particular the Germans ordered the return of all gold bars home from U.S. shadow prison supervision, while the Arabs are buying every gold ingot available from stores worldwide gold sales in private. They want the next IMF gold.
The Chinese are finally an alternative source of strategic plans for large volume, in open defiance, and even finger at the ready for leaders USGovt. From its perspective, Beijing suspects that the U.S. Federal Reserve engineering is a standard secret about America's debt by printing money on a large scale. The Beijing authorities have reacted very noticeable deep pervasive that took many analysts and observers by surprise.
In my opinion, the Chinese success will serve as a spearhead to overthrow the USDollar from its position as the main global reserve currency, called by me the catbird seat. The U.S. has become a horrible steward, in recent years, encouraging massive unions that are finally being recognized. Both Bob and Gary Dorsch Moriarity have put forth last week pointing to articles in the Financial Coup d'Etat events and forces that show Obama in service to their Wall Street masters. The Wall Street Journal and magazines in London have also begun mentioning approved and covered-up failure. This is unheard of in journalism. After leading the Chinese do their job, the new currencies partly supported gold can be more easily released. You could say that Beijing's leaders and its cast of leading economist and banking are tilling the soil for the planting of new coins. At the same time, my perception was that the yuan is very difficult to follow the new currencies introduced, linking them with the weighing basket. Now it is clear that China will lead and others will follow, benefiting from the hard work heavy winds after dealing with geopolitical and interference.
Specific steps to position GLOBAL CHINESE
The report of April Hat Trick Letter on Gold and Currency was posted. Here are some details about the maneuvers described recently made important by China. They both seem to be positioning itself to establish the yuan in the whole world and to strengthen the reserves with the tangible assets. His steps are broad and effective examination. His initiatives display of coordination, planning and research. Then they must deal with political backlash, unintended consequences, internal social problems, and retaliation hidden that will not be discussed (much earlier).
Since last December, China signed agreements with six countries, including Indonesia, South Korea, Hong Kong, Malaysia, Belarus, Argentina and most recently, to currency swaps that would inject money into Chinese foreign banking systems. This would allow foreign companies to pay for goods imported from China in yuan, ignoring the USDollar. This is a function of international agreement.
Beijing is taking steps to use renminbi to settle some accounts of trade between Chinese provinces and neighboring states, starting with Hong Kong. Shanghai and the four cities of Guangzhou, Shenzhen, Dongguan and Zhuhai have been assigned to use the yuan in foreign trade settlements, ordered by a State Council under the auspices of Prime Minister Wen Jiabao. This region of the Pearl River Delta is the location of highest concentration of export-oriented factories. The reason is to reduce the risk of currency fluctuations, and encourage their trade on the decline.
The Chinese authorities have drawn attention to the risks of an international monetary system that relies on the USDollar, seen as increasingly unstable and subject to additional indirect devaluation. A comprehensive campaign has been underway for some months that seems to be coordinated with the participation of many banks and economic leaders.
A plan to establish a cooperation fund of $ 10 billion to support infrastructure projects in countries of the Association of Southeast Asian Nations (ASEAN) has been shocked. The plan was announced earlier this month by Chinese Foreign Minister Yang Jiechi. The ASEAN countries are Thailand, Malaysia, Philippines, Singapore, Brunei, Vietnam and Indonesia. The fund will become a regional development fund.
The Chinese giant recently made purchases for soybeans, copper, iron, crude oil, and more. Chinese companies began seriously to collect raw materials at cheap prices. Moreover, Chinese companies invested $ 16.3 billion in assets abroad in January and February, a rate doubled compared to last year. Areas targeted include Iran, Brazil, Russia, Venezuela and Australia.
points Ambrose Evans-Pritchard that Beijing could one day buy buy gold on a large scale. He jokes in a pattern of copper from a global reserve currency, and has a view that crude oil is also included in the formulas Chinese goods. Interpret these developments as an important initiative towards a position of hard currency assets to the Chinese yuan. Ambrose said: "The beauty of recycling surplus metal from China instead of U.S. bonds is what kills so many birds with one stone:
a) he stops the yuan rise, causing no complaints of currency manipulation by Washington;
b) the metals are easily stored in warehouses instead of oil;
c) The farms tend to rise in value over time since the earth's crust is gradually exhausting its ores accessible;
d) Above all, as a safeguard policy, the industrial revolution in China, while the West may one day face a supply crisis.
GOLD reflects an instability USdollar
The gold cartel is gradually losing control. They can put a 'double' futures contract short bouts. They can reduce the gold lease rates to below zero. They can avoid a default on COMEX eleventh hour. The consolidation process continues with a sculpture on the right handle to the Cup & Handle pattern of reversal in the gold price chart, as patience is certainly tested. Support has been good in the more stable 50-week moving average, aided by May 2008 to support both at 860-865. Today, on Thursday, gold prices finally jumped on the 900 mark, and even silver had a large increase of 3%. The coins are being undermined universally, foundations and governments debauch its offer with what they see as impunity and zero cost, even by mistake. The costs come later, from inflation, loss of stability in the monetary base itself, and new bubbles contingencies. The target gold price continues to 1250-1300 once the mark of 1,000 is cleared. Pay attention to the potential for a crossover stochastix high on green oval next week, an event that coaches notice. That would indicate a substantial change in soon.
Desperate measures like action EuroCB (d) and COMEX open interest of affluence (and) are difficult to repeat and sustain. Exhibition pays great damage to the pillar confidence of the major currencies. The factors behind the very promising high gold are many:
a) negative real interest rates
b) Lack of physical bullion bars or coins is
c) the advent of price inflation next year
d) Euro Central Bank bailout to avoid default COMEX Deutsche Bank
e) Surge at Open interest since mid-March, gold futures contracts
f) Howard Ruff loves the silver due to the scarcity, to restore the gold / silver ratio.
EXPECT The price of gold will make new highs earlier than the USdollar SUFFERS DECLINES IN ANY CURRENCY broad base. The competing currency war will keep the U.S. $ backed by some more time, as other currencies falter. However, the uniform currency devaluations and competitors are used to give gold (and silver) forces. Backstage, some countries are taking tough measures to establish their positions in gold, before the next crisis, as in the summer and again this autumn. In particular the Germans ordered the return of all gold bars home from U.S. shadow prison supervision, while the Arabs are buying every gold ingot available from stores worldwide gold sales in private. They want the next IMF gold.
Opportunity Funds for Investing in Distressed Properties
Mission:
To provide liquidity to distressed Real Estate Brought by the credit crisis, and create a lucrative investment opportunity for assets that are artificially undervalued due to poor Economic Times and a tight credit environment, with structured with maximum flexibility Returns Allocate based on the level of risk assumed by investors.
Investor Criteria:
To participate you must be a qualified investor, which by definition is a person with income exceeding $ 200,000 in each of the last two years or joint income with spouse exceeding $ 300,000 for the year and a reasonable expectation of the same income level in the current year, or a person who has individual net worth, or joint net worth with the person's spouse, that exceeds $ 1 million at the time of purchase.
Objective:
Due to the mortgage and credit crisis of 2007, and the reaction of regulators regarding concerns of capital, banks and other financial institutions have substantially strengthened the guidance of their loans. Many properties that were very "bankable" in previous years are now being removed, creating a liquidity crisis in many sectors of the housing market. This liquidity crisis is placing a huge burden on some borrowers who are being forced to liquidate in a market with few buyers of cash, which is creating some buying opportunities very desirable to buyers with cash.
Objectives:
Investing in distressed assets with 1) the substantial increase in potential value, or 2) assets with limited supply, providing intrinsic value (eg, beach, ski slope or golf front, near a commercial or other key locations) or 3) properties that can be purchased substantially below its economic value or replacement cost, and can easily be enhanced or unrealized value and sold as the market recovers in a substantial profit for investors.
Sponsorship / General Partner: WA Investment, LLC, as structured by Watson Advisors.
Investments / Summary Criteria
* A buyers market - substantial returns are achieved through the purchase of goods during the tight liquidity and credit markets, and rare periods when investments in real estate assets are no longer used and is artificially undervalued. Have not figured as a strong buyer's market since the mid-80s, and capital gains will be realized through substantial purchases of troubled assets over the next 12-24 months.
* Invest in quality - to invest in assets with high appreciation potential, with limited supply of assets, providing intrinsic value (eg, sea, facing ski slope, next tier commercial or other key locations) or properties that can be purchased substantially below its economic value or replacement cost, and can easily be enhanced or unrealized value and sold as the market recovers in a substantial profit for investors.
* Enjoy Optimization - An analysis will be done to determine the optimal amount of leverage to maximize return with an acceptable level of risk (ie, income properties with reasonably predictable income would take a higher level of developed plots, which could take on more debt than raw land). Debt levels are anticipating the following levels:
Properties of the Income - 50% to 75%
the land developed - 35% to 65% (depending on liquidity)
Raw Land - 25% to 50% (depending on cash available for interest expense and carry)
* Investment Criteria predefined - Numerous properties are analyzed for price versus economic value or replacement, the necessary money, market potential, risks involved, etc., and only the best investments will be acquired. Specific criteria are:
These properties, with substantial head, which have a potential IRR of 30% or more, and with a minimum additional investment
Properties which can be purchased at 60% or less of the economic value or replacement
The investments that require a low level of cash investment with a definable skill enough to make a reasonable provision
Investment Structure:
* Custom Investment Options-The differential investment opportunity that provides a flexible structure that enables an investor to choose the desired level of risk and return.
* Limited Investors - The class of investor who will put all the money needed for the transaction, and receive a return of 8% cumulative preferred, a position 1, and 40% of net profit.
* Financial Investors - Another class of investment that will not be required to put all the money, but personally guarantee the debt for 40% of net profit. Some investors will choose to be a bit of money, (Investors Limited) and Financial Investor willing to personally guarantee the debt in order to participate in a greater share of revenues.
* Limitation of Liability Exposure - The debt will be negotiated to limit the liability of 125% of the investor's pro rata share of debt, to quantify the potential exposure and provide an efficient structure of the debt not to tie a disproportionate share of the credit on the investor any one agreement.
* Professional Management - The General Partner (GP) The role will be fulfilled by using Watson WA Investments Advisors, LLC, and receive 20% of the net to put transactions together and manage the investment. The GP will have overall responsibility and authority to execute the business plan set down in the time of investment, and develop, restructure and sell the property without the subsequent approval of the Limited or financial investors.
* Cost Structure predefined - for purely speculative investments that do not require more involvement, the GP will be compensated strictly on the percentage of net profit. Recovery or management projects will make an intensive rate of development or management compatible with the amount of work involved. Investors will have the ability to understand all the fees before investing. All expenses such as legal, accounting, planning, etc. will be borne by the project.
* Structuring and Security Diversification - Each property will be acquired through a separate LLC (WA1, WA2 WA3, etc.), with three levels of investment described above, clearly defined within each entity. This will provide some legal protection in case of a particular asset has a legal problem, and prevent the infection of other investments by a resort to legal problems. In order to create diversification, investors are encouraged to spread their investments over a number of CLL and multiple geographic locations, rather than just putting more money into an investment or just a market. The investments will be highly secure to cover any debts.
* Investment "Right Sizing" - Individual investments will be in the range of $ 250,000 to $ 1,000,000, unless related smaller investments can be grouped into an entity (such as buying multiple condos in the same project from different buyers and grouped into a single investment entity) and sizes of investment unit will start at $ 50,000 per investment, and all investors must be Qualified Investors (income over $ 200,000, $ 300,000 if married and / or the value of a Net excess of $ 1 million).
* Predefined Business Plan - All development of refurbishment and transportation costs will be set in advance a business plan defined, and substantial amendments to that plan will be reported and approved by the Investors. Otherwise, the GP will have full authority to act on behalf of the LLC to maximize returns.
* Standardized Reporting - Quarterly reports will be developed in each asset to keep investors informed about the status and progress of the investment, and taxes are filed and K-1 is delivered to investors or before March 31 next year.
* Lender Requirements - Financial Partners will undertake to continue to provide financial statements and tax returns to keep creditors informed of your current financial condition, and to provide the lenders the ability to maintain its current credit files.
Below is a visual representation of the investment structure:
To provide liquidity to distressed Real Estate Brought by the credit crisis, and create a lucrative investment opportunity for assets that are artificially undervalued due to poor Economic Times and a tight credit environment, with structured with maximum flexibility Returns Allocate based on the level of risk assumed by investors.
Investor Criteria:
To participate you must be a qualified investor, which by definition is a person with income exceeding $ 200,000 in each of the last two years or joint income with spouse exceeding $ 300,000 for the year and a reasonable expectation of the same income level in the current year, or a person who has individual net worth, or joint net worth with the person's spouse, that exceeds $ 1 million at the time of purchase.
Objective:
Due to the mortgage and credit crisis of 2007, and the reaction of regulators regarding concerns of capital, banks and other financial institutions have substantially strengthened the guidance of their loans. Many properties that were very "bankable" in previous years are now being removed, creating a liquidity crisis in many sectors of the housing market. This liquidity crisis is placing a huge burden on some borrowers who are being forced to liquidate in a market with few buyers of cash, which is creating some buying opportunities very desirable to buyers with cash.
Objectives:
Investing in distressed assets with 1) the substantial increase in potential value, or 2) assets with limited supply, providing intrinsic value (eg, beach, ski slope or golf front, near a commercial or other key locations) or 3) properties that can be purchased substantially below its economic value or replacement cost, and can easily be enhanced or unrealized value and sold as the market recovers in a substantial profit for investors.
Sponsorship / General Partner: WA Investment, LLC, as structured by Watson Advisors.
Investments / Summary Criteria
* A buyers market - substantial returns are achieved through the purchase of goods during the tight liquidity and credit markets, and rare periods when investments in real estate assets are no longer used and is artificially undervalued. Have not figured as a strong buyer's market since the mid-80s, and capital gains will be realized through substantial purchases of troubled assets over the next 12-24 months.
* Invest in quality - to invest in assets with high appreciation potential, with limited supply of assets, providing intrinsic value (eg, sea, facing ski slope, next tier commercial or other key locations) or properties that can be purchased substantially below its economic value or replacement cost, and can easily be enhanced or unrealized value and sold as the market recovers in a substantial profit for investors.
* Enjoy Optimization - An analysis will be done to determine the optimal amount of leverage to maximize return with an acceptable level of risk (ie, income properties with reasonably predictable income would take a higher level of developed plots, which could take on more debt than raw land). Debt levels are anticipating the following levels:
Properties of the Income - 50% to 75%
the land developed - 35% to 65% (depending on liquidity)
Raw Land - 25% to 50% (depending on cash available for interest expense and carry)
* Investment Criteria predefined - Numerous properties are analyzed for price versus economic value or replacement, the necessary money, market potential, risks involved, etc., and only the best investments will be acquired. Specific criteria are:
These properties, with substantial head, which have a potential IRR of 30% or more, and with a minimum additional investment
Properties which can be purchased at 60% or less of the economic value or replacement
The investments that require a low level of cash investment with a definable skill enough to make a reasonable provision
Investment Structure:
* Custom Investment Options-The differential investment opportunity that provides a flexible structure that enables an investor to choose the desired level of risk and return.
* Limited Investors - The class of investor who will put all the money needed for the transaction, and receive a return of 8% cumulative preferred, a position 1, and 40% of net profit.
* Financial Investors - Another class of investment that will not be required to put all the money, but personally guarantee the debt for 40% of net profit. Some investors will choose to be a bit of money, (Investors Limited) and Financial Investor willing to personally guarantee the debt in order to participate in a greater share of revenues.
* Limitation of Liability Exposure - The debt will be negotiated to limit the liability of 125% of the investor's pro rata share of debt, to quantify the potential exposure and provide an efficient structure of the debt not to tie a disproportionate share of the credit on the investor any one agreement.
* Professional Management - The General Partner (GP) The role will be fulfilled by using Watson WA Investments Advisors, LLC, and receive 20% of the net to put transactions together and manage the investment. The GP will have overall responsibility and authority to execute the business plan set down in the time of investment, and develop, restructure and sell the property without the subsequent approval of the Limited or financial investors.
* Cost Structure predefined - for purely speculative investments that do not require more involvement, the GP will be compensated strictly on the percentage of net profit. Recovery or management projects will make an intensive rate of development or management compatible with the amount of work involved. Investors will have the ability to understand all the fees before investing. All expenses such as legal, accounting, planning, etc. will be borne by the project.
* Structuring and Security Diversification - Each property will be acquired through a separate LLC (WA1, WA2 WA3, etc.), with three levels of investment described above, clearly defined within each entity. This will provide some legal protection in case of a particular asset has a legal problem, and prevent the infection of other investments by a resort to legal problems. In order to create diversification, investors are encouraged to spread their investments over a number of CLL and multiple geographic locations, rather than just putting more money into an investment or just a market. The investments will be highly secure to cover any debts.
* Investment "Right Sizing" - Individual investments will be in the range of $ 250,000 to $ 1,000,000, unless related smaller investments can be grouped into an entity (such as buying multiple condos in the same project from different buyers and grouped into a single investment entity) and sizes of investment unit will start at $ 50,000 per investment, and all investors must be Qualified Investors (income over $ 200,000, $ 300,000 if married and / or the value of a Net excess of $ 1 million).
* Predefined Business Plan - All development of refurbishment and transportation costs will be set in advance a business plan defined, and substantial amendments to that plan will be reported and approved by the Investors. Otherwise, the GP will have full authority to act on behalf of the LLC to maximize returns.
* Standardized Reporting - Quarterly reports will be developed in each asset to keep investors informed about the status and progress of the investment, and taxes are filed and K-1 is delivered to investors or before March 31 next year.
* Lender Requirements - Financial Partners will undertake to continue to provide financial statements and tax returns to keep creditors informed of your current financial condition, and to provide the lenders the ability to maintain its current credit files.
Below is a visual representation of the investment structure:
Diversification Strategy
Rather to create an entity to make multiple investments, a new LLC is established for each investment, WA Investments, LLC as general manager of consistent entities. Investors are encouraged to spread their investment across multiple properties and multiple markets to ensure diversification of the investment fund Opportunity. It also provides asset protection in the unfortunate event that any assets have a legal problem arise, which is contained in this level of asset and not allowed to "infect" other assets or entities, or experience a catastrophic event in any geographic market.
Kamis, 22 Juli 2010
Asian Investment Provide Diversification
Asian Provide Investment Diversification
Having looked at the possible developments in China, the latest news from the rest of Asia is not good. Industrial production in Japan fell more than 8% in November, the biggest drop in 55 years. It is also expected that Toyota (TM) may report its first loss since the Second World War. According to a report from Bloomberg:
Japan's economy probably will shrink at an annual rate of 12.1 percent this quarter (ended 8 December), the largest drop since 1974 as the collapse of exports ...
Having looked at the possible developments in China, the latest news from the rest of Asia is not good. Industrial production in Japan fell more than 8% in November, the biggest drop in 55 years. It is also expected that Toyota (TM) may report its first loss since the Second World War. According to a report from Bloomberg:
Japan's economy probably will shrink at an annual rate of 12.1 percent this quarter (ended 8 December), the largest drop since 1974 as the collapse of exports ...
"We expect a negative growth will continue for a fifth straight quarter for the period April to June 2009."
Companies surveyed said they plan to reduce the production of more than 8 percent this month and 2.1 percent in January. Exports fell an unprecedented 26.7 percent last month from a year earlier.
The data have led many economists to revise their projections of GDP. Bank of America Corp. now predicts a contraction of 6.5 percent annualized drop of 2.7 percent previously estimated.
The around 90 yen to a dollar is high and 13 years Japan has emphasized export woes.
As U.S. consumers cut spending and Europe is hitting countries like Taiwan and Thailand, plus China and Japan the excess capacity were built, and unless the situation stabilizes in the U.S., the ability of these countries are going to find it extremely difficult. If the U.S. stimulus does not work for some reason, these countries are going to find it extremely difficult. As a U.S. company and leveraged credit based on a cash flow basis, the absorption capacity in excess can also take time.
competitive devaluation can also begin. Japan has indicated it intends to take measures to prevent the yen rising. He said:
Japan was ready to intervene in the forex market for the first time in four years. With the economy already in recession, along with the U.S. and Europe, the yen is surging upward pressure on exporters ...
Most countries in Asia, excluding Japan, is expected to see inflation or low inflation and not deflation. A report from Morgan Stanley:
... It is notable that Singapore and Indonesia are the two ends of the spectrum of inflation. The open nature of the economy more vulnerable to the accumulation of slack, and consequently, reduced pricing power. Furthermore, the correction of the housing cycle is likely to appear in the CPI as lease agreements for replacement with a lag. In the recessions of 1998 and 2001 when GDP growth was -1.4% and -2.4%, respectively, were three to four quarters of deflation. We hope that the negative inflation over 2H09.
Countries that have economies driven by deficits are those who will be affected more often than decreases the global liquidity and the flow of foreign capital reduces in comparison with the past was leveraged.
It appears that diversification strategies will not be easy to implement in 2009.
Choosing a Real Asset
The entire category of real assets includes a range of potential investments, including real estate, gold and other commodities such as oil, minerals and agricultural products. Each of these, however, has its own return and volatility characteristics, and may or may not serve as an effective inflation hedge at any given time. Real estate, for example, is often subject to unique supply-and-demand or financing dynamics that are separate from other real assets and not always closely correlated with inflation.
“When choosing a real asset to invest in, it’s important to understand the real asset’s correlation with other investments in the portfolio, such as stocks or bonds, and the real asset’s direct correlation with inflation,” says Jim McDonald, chief investment strategist for Northern Trust. “For example, in 2008, commodities, as an asset class, went down every bit as much as stocks. So what’s important is making sure an investment is directly correlated with inflation, and not necessarily correlated with the performance of other portfolio investments.”
Whether real estate, gold, oil, minerals or Treasury Inflation Protected Securities (TIPS), real assets can deliver robust diversification benefits due to their often-negative correlation with stocks and bonds.
Get Real Assets
The Real Value of Real Estate
One such real asset is, of course, real estate. Often considered attractive by investors for both its income producing and inflation hedging benefits, real estate as a broad asset class encompasses several different property types each with different risk and return characteristics.
The most accessible form of real estate investment is public real estate equities, although public and private debt investments (including mortgages) also provide investors with real estate investment exposure. Historically, the best real estate inflation hedge, however, has been available from private investments in those property types with the shortest lease terms such as hotels that can raise rates nightly. The potential inflation hedge benefit is lessened as you move to public real estate alternatives such as stocks issued by real estate investment trusts (REITs). Nevertheless, in an inflationary environment, REITs are likely to still outperform a broader equity universe as investors anticipate REIT operators’ ability to raise rents and pass through operating expenses when inflation accelerates.
An Inside TIPS on Inflation
Real assets also include inflation-protected financial securities, such as TIPS, that provide a total return tied directly to the actual inflation rate. Inflation-indexed bonds issued by the U.S. Treasury, TIPS’ principal value is regularly adjusted to reflect changes in the Consumer Price Index (CPI), the most commonly used measure of inflation. With TIPS, your portfolio benefits from owning U.S. government securities that offer protection from geopolitical turmoil or a financial system downturn like a traditional treasury security, while also preserving value if the inflation picture turns out worse than expected.
“The definition of real assets is that they have a high, positive correlation with inflation,” Skjervem says. “As a result, TIPS represent a good inflation hedge because their value is directly tied to changes in the CPI. That means when you add TIPS to your portfolio, you’re not buying them to maximize return, but rather to provide portfolio stability and inflation protection.”
The Value of Being Prepared
With the unemployment rate still rising, it seems unlikely that higher wages will generate serious inflation in the foreseeable future. And, as weak consumer demand continues to challenge corporate profits, the potential for higher prices for consumer goods is likely to remain muted until the recovery gathers steam and enters a full-fledged expansion. Nevertheless, real assets such as commodities, gold and real estate may continue to benefit investors as they seek quality investments in an economic downturn.
But if and when inflation returns, it’s important to be prepared, and real assets can provide an effective hedge against the adverse consequences of inflation. Taking steps now to protect your portfolio against inflation may prove to be a wise move down the road.
“When choosing a real asset to invest in, it’s important to understand the real asset’s correlation with other investments in the portfolio, such as stocks or bonds, and the real asset’s direct correlation with inflation,” says Jim McDonald, chief investment strategist for Northern Trust. “For example, in 2008, commodities, as an asset class, went down every bit as much as stocks. So what’s important is making sure an investment is directly correlated with inflation, and not necessarily correlated with the performance of other portfolio investments.”
Whether real estate, gold, oil, minerals or Treasury Inflation Protected Securities (TIPS), real assets can deliver robust diversification benefits due to their often-negative correlation with stocks and bonds.
Get Real Assets
The Real Value of Real Estate
One such real asset is, of course, real estate. Often considered attractive by investors for both its income producing and inflation hedging benefits, real estate as a broad asset class encompasses several different property types each with different risk and return characteristics.
The most accessible form of real estate investment is public real estate equities, although public and private debt investments (including mortgages) also provide investors with real estate investment exposure. Historically, the best real estate inflation hedge, however, has been available from private investments in those property types with the shortest lease terms such as hotels that can raise rates nightly. The potential inflation hedge benefit is lessened as you move to public real estate alternatives such as stocks issued by real estate investment trusts (REITs). Nevertheless, in an inflationary environment, REITs are likely to still outperform a broader equity universe as investors anticipate REIT operators’ ability to raise rents and pass through operating expenses when inflation accelerates.
An Inside TIPS on Inflation
Real assets also include inflation-protected financial securities, such as TIPS, that provide a total return tied directly to the actual inflation rate. Inflation-indexed bonds issued by the U.S. Treasury, TIPS’ principal value is regularly adjusted to reflect changes in the Consumer Price Index (CPI), the most commonly used measure of inflation. With TIPS, your portfolio benefits from owning U.S. government securities that offer protection from geopolitical turmoil or a financial system downturn like a traditional treasury security, while also preserving value if the inflation picture turns out worse than expected.
“The definition of real assets is that they have a high, positive correlation with inflation,” Skjervem says. “As a result, TIPS represent a good inflation hedge because their value is directly tied to changes in the CPI. That means when you add TIPS to your portfolio, you’re not buying them to maximize return, but rather to provide portfolio stability and inflation protection.”
The Value of Being Prepared
With the unemployment rate still rising, it seems unlikely that higher wages will generate serious inflation in the foreseeable future. And, as weak consumer demand continues to challenge corporate profits, the potential for higher prices for consumer goods is likely to remain muted until the recovery gathers steam and enters a full-fledged expansion. Nevertheless, real assets such as commodities, gold and real estate may continue to benefit investors as they seek quality investments in an economic downturn.
But if and when inflation returns, it’s important to be prepared, and real assets can provide an effective hedge against the adverse consequences of inflation. Taking steps now to protect your portfolio against inflation may prove to be a wise move down the road.
Sensation : Crazy Marketing Ideas
Crazy Idea Marketing, these words remind me of a national motivator (Indonesia), namely Tung Desem Waringin (TDW). But, I am writing this time had nothing to do with TDW, although there are some explanations about the marketing techniques from him. What is the meaning of the title above? Mad means less sane, other than others or draw attention. Then if the different is crazy? Can ya, can not, here crazy in the sense of one's expression of admiration due to excellence in other acts than others.
Crazy Marketing Ideas, in brief can be interpreted as another idea than the other in marketing strategy, or it can be regarded as different ways to promote something. Consciously or unconsciously, we've seen gile marketing ideas, either on television or in everyday life, whether in politics, law especially in the business world. This time I'll tell you about Crazy Marketing Ideas that have anything to do with the business world.
Crazy Marketing Ideas, in brief can be interpreted as another idea than the other in marketing strategy, or it can be regarded as different ways to promote something. Consciously or unconsciously, we've seen gile marketing ideas, either on television or in everyday life, whether in politics, law especially in the business world. This time I'll tell you about Crazy Marketing Ideas that have anything to do with the business world.
A business, whatever it would need promotions to be successful, without promoting it like a business, such as roads in place and has no purpose. Promotional techniques that exist today as if it had cleared and all the tricks already in use, so that a new business would not want to use promotion techniques that already exist. For that, it takes someone who is "crazy" that could divulge the secrets and give an idea about an unusual marketing technique.
As an example, when Tung Desem Waringin launch his new book entitled "Financial Revolution", he chose to use a marketing trick that could be considered crazy. He was able to persuade many national and even international media to cover the madness for free, and it is this which makes his book sold well and even get a new record in Muri as bestsellers. The technique is simple, he's handing out money amounting to Rp100 million from the plane in the form of banknotes and seminar tickets himself. Not the nominal money is concerned, but such events were felt pity to miss by a variety of media.
One technique "crazy" I have read it is cheaper and very mature. This technique I have ever read on the community TDA but I forget who did it:) (sorry). He is not wrong if a food business by opening a shop, he preferred technique of promotion through radio, rather than direct promotion by purchasing radio ad spots, but each is a popular radio show, he was assisted by family and friends often call or make requests on the radio, and at the end of each request is always inserted with the words of praise kiosk promotion as terenak dikotanya stalls. This technique is very successful, and make his stall is always crowded flooded with visitors.
The techniques are always only looking for sensation. And the sensation that they managed to sell its products on a large scale. In everyday life, we so often hear a variety of sensations with the aim of increasing sales, as practiced by artists today. Still recorded diingatan case with Kiki Fatmala Saiful Jamil, cases with Dewi Persik Andi Soraya, then many more mysteries of the artists who have not read them which is a technique to search for sensation and popularity by raising their selling prices
How to Sell Effectively
The first is to understand the characteristics of the buyer. The first step is used to analyze trends in product buyer of goods or services that we offer. Consumers are deciding whether we like it or not goods. Not funny would happen if we offer products that are not in accordance with the characteristics of consumers. For example, offer candy lolypop in adults certainly will not be offered if the consumer secocok children.
Once we know the characteristics of consumers, the second step is to give offerings to the consumer. Offering the consumer is not necessarily just give regular supply lines, such as "Please, you want this product?", Not a sentence like that who can influence people to buy. So how? There are several things to consider when we offer a product. (A) Enter the information doubles, between the strengths and weaknesses of competitors' products. Note that our customers know the product information of our competitors. Make our product weaknesses as strengths and lemahkan strength of competitors' products. For example, when we sold ice cream, the strength of our products in the organic material is used, while the strength of competitors' products from a cheaper price, we can open the bidding sentence with "you know that we use organic ingredients, so the ice cream more healthy, I know that another product is cheaper but does guarantee quality? "Remember that we must ensure that consumers are also aware of information from competitors' products, if not, then indirectly we are actually entering the information our competitors that could affect consumer thinking. "Why should I buy here, there are cheaper kok", such as would happen if we are careless. (B) Enter the information in one direction, show the advantages of our products only. In this case we must make sure that consumers do not have information from competitors' products, so we only offer the advantages of our products. (C) Show the reason that makes sense and relates to the functions of the products we offer. There are two ways of delivering the reasons of the advantages of our products, the first to submit a new sentence after the first command is the reason, or a second reason for a new first sentence demands. For example, "You have to buy me ice cream ..." reason: "because this ice cream from organic matter in healthy and does not make you a sore throat." Or it could be reversed like this, "Ice cream is made from organic material, healthful, and without preservatives, it will not make your throat hurt .. ", he ordered the sentence," Therefore you have to buy ice cream. "(d) Demonstrate the benefits in addition to the benefits of our products. "Ice cream is made from organic materials, so that without preservatives and healthy" (benefit); "Ice cream does not make a sore throat and does not make you fat" (profits).
Once we know the characteristics of consumers, the second step is to give offerings to the consumer. Offering the consumer is not necessarily just give regular supply lines, such as "Please, you want this product?", Not a sentence like that who can influence people to buy. So how? There are several things to consider when we offer a product. (A) Enter the information doubles, between the strengths and weaknesses of competitors' products. Note that our customers know the product information of our competitors. Make our product weaknesses as strengths and lemahkan strength of competitors' products. For example, when we sold ice cream, the strength of our products in the organic material is used, while the strength of competitors' products from a cheaper price, we can open the bidding sentence with "you know that we use organic ingredients, so the ice cream more healthy, I know that another product is cheaper but does guarantee quality? "Remember that we must ensure that consumers are also aware of information from competitors' products, if not, then indirectly we are actually entering the information our competitors that could affect consumer thinking. "Why should I buy here, there are cheaper kok", such as would happen if we are careless. (B) Enter the information in one direction, show the advantages of our products only. In this case we must make sure that consumers do not have information from competitors' products, so we only offer the advantages of our products. (C) Show the reason that makes sense and relates to the functions of the products we offer. There are two ways of delivering the reasons of the advantages of our products, the first to submit a new sentence after the first command is the reason, or a second reason for a new first sentence demands. For example, "You have to buy me ice cream ..." reason: "because this ice cream from organic matter in healthy and does not make you a sore throat." Or it could be reversed like this, "Ice cream is made from organic material, healthful, and without preservatives, it will not make your throat hurt .. ", he ordered the sentence," Therefore you have to buy ice cream. "(d) Demonstrate the benefits in addition to the benefits of our products. "Ice cream is made from organic materials, so that without preservatives and healthy" (benefit); "Ice cream does not make a sore throat and does not make you fat" (profits).
The two steps above, if successfully executed, do not forget the third step of satisfactory service. When someone buys a product then we are obliged to provide after sales service, conduct a warranty! This is important because with a warranty, we can maintain the trust of our customers.
Remember, selling is an activity full of artistic value, should not be considered as an activity that it stiff or perfunctory. Improve your ability to sell and you will receive a great benefit, not only in the marketing world but in your daily life, both when offering goods and services, as well as offer ideas or our ideas.
Remember, selling is an activity full of artistic value, should not be considered as an activity that it stiff or perfunctory. Improve your ability to sell and you will receive a great benefit, not only in the marketing world but in your daily life, both when offering goods and services, as well as offer ideas or our ideas.
Growth Strategies for High Tech Firms
high-tech products are new, they are based on new technologies, and they often precede a market demand. To market a product of high technology, the company must understand customer needs, educate them about the product and its underlying technology, and convince them that the new product represents the best solution to their problems.
The authors propose increasing the Ansoff Growth Strategy Matrix to identify six distinct market conditions, or cells, which represent an increasing risk for traders. Cells range from the most secure environment in which the best known products are sold to established markets --- for the more challenging environment in which high-tech products are offered to markets as yet undefined.
The document states that the failure rate significantly from the results of high technology products, lack of companies to realize that they are no longer competing in an environment of high-tech market. It is proposed that companies develop specialized marketing skills in each of the six environments.
New technologies, new products and new markets
The market definition of a high-tech product would be ... a product that is an innovative application of technology to solve market problems. The high-tech products represent a technological solution to the problem of a client who is not only new, but previously not even considered. The customer is not familiar with the product or its technology base, while the marketer of high technology may also be familiar with customer problems.
This dilemma is an extension of Ansoff driven concept 30 years ago. There are four distinct strategies for growth based on knowledge of a company and its products and markets.
Ansoff Growth Strategy Matrix
The authors propose increasing the Ansoff Growth Strategy Matrix to identify six distinct market conditions, or cells, which represent an increasing risk for traders. Cells range from the most secure environment in which the best known products are sold to established markets --- for the more challenging environment in which high-tech products are offered to markets as yet undefined.
The document states that the failure rate significantly from the results of high technology products, lack of companies to realize that they are no longer competing in an environment of high-tech market. It is proposed that companies develop specialized marketing skills in each of the six environments.
New technologies, new products and new markets
The market definition of a high-tech product would be ... a product that is an innovative application of technology to solve market problems. The high-tech products represent a technological solution to the problem of a client who is not only new, but previously not even considered. The customer is not familiar with the product or its technology base, while the marketer of high technology may also be familiar with customer problems.
This dilemma is an extension of Ansoff driven concept 30 years ago. There are four distinct strategies for growth based on knowledge of a company and its products and markets.
Ansoff Growth Strategy Matrix
This concept also distinguishes between the risk level of different growth strategies. Unless a company knows about a business, it is more likely to fail. Thus, the penetration strategy (selling the company is familiar with the markets / customers the company is familiar with) has less risk, while diversification strategy (selling products unknown to unknown markets) is more risky. Consultants often refer to cell diversification in the matrix as "cell suicide".
Expansion Growth Strategy Matrix
With some modifications, this table shows the growth strategy of the strategic dilemma facing high technology companies. The modification is necessary because the model's growth strategy was based on a premise of customers are familiar with the products (or product category) that are being offered (even if they are not familiar with the company that offered the product.) Even without technological innovation, customers in an expanding market will enter the market without the knowledge of the product. This complicates the task of the marketer who must not only learn about the new client, but also educate the consumer about the product. Unless the customer knows the product, the more difficult the task facing the dealer.
Taken to the extreme, this lack of knowledge characterized the problem facing the firm to market a product of high technology, where, by definition, the client is familiar with not only the product but also its underlying technology. To explain this additional level of strategic uncertainty and difficulty arising, the growth strategy matrix should be expanded.
Expanded Growth Strategy Matrix
This expanded matrix adds the dimension of the new technology, which means a new technology to market. This factor new technology adds an additional level of risk to the business of marketing, because it indicates that the marketing company will have to educate the customer about the technology before the client can be shown the benefits of the new product. In the case of former markets (the company has experience with) the company is already familiar with the problems faced by customers.
High Tech Growth and Better Mousetrap Fallacy
The New Market New Cell Technology, identified as High Tech in this matrix, this definition follows directly from the work of "high technology". It is no coincidence that the cell is less than the high-tech diversification (or suicide) of cells. It is even riskier. The marketer of a product of high technology, as illustrated by this representation, are not familiar with the market and therefore know very little about the problems faced by customers. Although the high-tech marketer must be able to demonstrate how the problems that the client can be solved by a product and a technology that is new to the customer, difficult to understand, and represent a high level of uncertainty of the buyer.
To be successful, even before the product is sold, the marketer of high technology must first learn about the market and then teach the market about the technology. The inability of managers to understand the challenge of marketing your company faces is the cause of frequent failures among high-tech products. Many companies run by technically trained personnel with little experience in strategic management or marketing, a victim of the fallacy better mousetrap. They fail because instead of aggressively marketing their product (learning about the needs of its customers and educate the consumer about the product and technology), these managers expect their customers to intuitively see the superiority of their product.
High Tech Success Means intensive market research and customer education
A company in competition with the strategy of successful high technology by combining their expertise, their ability to quickly obtain information about issues of their customers and their needs, and their ability to give the customer enough technical knowledge to evaluate and choose your product. Unfortunately, this is a very transient and skills that resulted in early successes tend to become much less important than the market matures.
In today's technologically intensive environment, the markets are changing rapidly. The life cycles of products and innovations spread quickly shorten. While the High Tech trader is learning about the market ... key customers (opinion leaders) are more familiar with the technologies and products. Even more important, product and technological singularity which helped offset the strategic incompetence of the dealer at the beginning of its life cycle is lost as new, and sometimes exceeding, the products enter the market. To succeed in this market, the company must realize that it is competing in a high-tech market, but in a "penetration" strategic environment and must change its strategy accordingly.
A company embarking on a strategy of high technology must simultaneously be learning about your market first and learning the market on an emerging technology. The learning component of this strategy should result in the high-tech marketer to invest heavily in market research to understand the structure and the market needs that are coming.
The academic component should result in a communication strategy that adopts a missionary role. Advertising and promotional materials must explain not only the product and its benefits, but the adequacy of the underlying technology. The sales staff must be technologically sophisticated, enabling them to help clients implement and integrate this high-tech product in its current set of acceptable solutions to their problems.
As the product technology provides high performance benefits that allow the substitution of other products and technologies, and because the direct competition is likely to be low, the premium pricing strategies are appropriate. Although this strategy is being implemented in high-tech marketer should prepare for the inevitable transition to a penetration strategy.
The shift to a penetration strategy requires changes in marketing activities. Market research must pass basic learning for competitive monitoring. Publicity and communication will focus more on product differentiation and the role of personal selling is going to change. The sales person will focus more on providing customer service (rather than education) and providing market information. Prices will become a competitive weapon, distributors and other channel intermediaries are likely to be used.
Lost Arts Software as the market for Lotus
Software Arts invented the concept of spreadsheet analysis with your PC program VisiCalc. VisiCalc may well have been a better mousetrap than the market sought. Unfortunately, the company continued to compete as if it were a better mousetrap (and single). When Lotus launched its integrated software for the 123 market, VisiCalc was dropped. Software Arts has never changed the basics of your marketing strategy and continued to compete as if the product offered was unique and the market leader. Sales fell until 1985, when it was acquired by Lotus.
Lotus 123 was a brilliant success in technology. Indeed, the success of the product quickly drove it out of the cell high-tech strategic and a penetration strategy. Lotus was agile and flexible enough to adapt to the penetration strategy. aggressive retail merchandising established high visibility in the market. aggressive pricing and site license programs helped the company maintain a competitive position. All these steps indicate the strategic implementation of the Lotus that he was no longer competing in a high tech environment.
Too often, the change in the strategic environment of high-tech marketing goes unnoticed by the company. Worse still, the change can be noticed but ignored because acknowledging the change would require a strategic change. In some high-tech companies, the need to appear distinct from conventional companies is so great that the administration refuses to recognize environmental change fearing that to accept the change would require the company to become more conventional in its business practices.
The marketing teams specialized for each of the six cells
The object of this paper is not to suggest that high-tech companies can not succeed. These companies clearly have significant potential because of its ability to offer radically new solutions to customer problems. However, unless these companies are remarkable luck, they are doomed to fail without marketing strategy and guiding them in the market.
Even companies that can survive the first market pressures can not be sure of long-term success, because this market will change and if the company is to remain vital and viable, your strategy must change. Part of the change will occur as firms move from one approach to feature high-tech "startup" companies for the portfolio strategy of multiproduct firms in stable and mature. It is unlikely that the management skills necessary for successful high-tech strategy to easily transfer readily to other strategies. This can be seen at the start of the founders of Apple Computer and Lotus Development Corporation two to be replaced by more qualified managers in traditional marketing strategies.
The company best positioned for long term success need not abandon its innovative high-tech. Instead, it should have different teams ready to take a strategic product as it evolves in its area of strategic performance. The winning company will have not only a marketing group (which is more than many high-tech companies have today) that will have a separate marketing group for each of the six cells in the Extended Growth Strategy Matrix.
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